Are you ready to design your artwork?
One of the most important steps to take before printing your project is choosing a viable, professional option for designing your artwork.
There are two primary options that most people choose for designing their artwork:
- Designing it yourself
- Hiring a professional designer
Design the artwork yourself
This option is used for two reasons: Because of a limited budget or because you are a professional designer.
When it comes to budget you should try to make some room for your design. Eventually you will have to spend some money on your company and artwork is a great place to start. After all, how else will you market your brand?
However, if you do choose to create your own artwork and you are not a professional designer you can use a popular artwork design software called The Gimp (http://www.gimp.org).
This option is great for those creative types who might have some design experience, but are not professionals.
Enlist a professional designer
This option results in higher quality artwork, providing the best exposure possible. The ideal situation would be to find a friend or family member who is a professional designer and get a discount or free design services.
However, if you hire a professional, make sure you figure out how many drafts and revisions are included, along with the cost for any extra drafts of revisions.
A draft is an individual design of your project, whereas a revision is an individual change to the chosen design. There may be several revisions and drafts throughout your project, so it is imperative to find out if the artist charges for these.
It is also wise to see how long the designer takes to complete each draft or revision.
This extra time put forth before choosing a designer helps you save money and frustration. It also allows you to communicate what type of message and feel you would like your design to reveal.
For example, if you want a design for a business, then you can communicate to the designer that you need unique selling points included on the design in order to obtain clients.