Questions for your designer

So you have a designer and you want to get started on your artwork?

Before jumping into the design process and giving your designer free reign over your project you should put together a list of questions to ensure that your printed project is high quality and effective.

This way, you won’t be looking at your final product and then think of something that should be included or changed. It saves you time and frustration.

So what questions should you ask your designer? Here is a list to get you started:

Who is your target audience?

Who are you trying to sell to? Your design should be catered to those people. For example, creative types prefer fun, alive designs that make them think creatively, whereas business people would probably rather see a more formal design when being sold to. This communicates a more serious tone.

What elements do you need in the design?

The elements of your design are important to communicate to your designer, because this will allow you to know exactly what to expect once the artwork is complete. Some elements are more important than others and it would be a shame to notice that one or two elements are missing after the art is printed. Does your artwork include the following?

  • Logo
  • Sponsors
  • Slogans
  • Images
  • Text
  • Headers

What will the focal point of the design be?

The focal point is where the viewer’s eye goes to at first glance. Ask yourself what the most important part of your design is. What are you trying to get your potential viewers to do? Most of the time this is an intriguing call-to-action, promotion or catchy phrase that communicates a fun event, special or whatever you are selling.

What are you trying to say?

Think about the visual picture you would like to portray in your viewer’s minds. Are you promoting an event, product, group, book or business? Will this be clearly communicated on your artwork?

Establish components in your artwork that will allow people to immediately realise what you are promoting.

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